@import url("https://fonts.googleapis.com/css2?family=Lato:wght@400;700;900&family=Montserrat:wght@600;700;800;900&display=swap");

:root {
  --ink: #17151f;
  --cream: #f7f3ea;
  --violet: #673ab7;
  --violet-dark: #4c248f;
  --gold: #f1b941;
  --white: #ffffff;
  --muted: #625d6b;
  --line: #d8d2e1;
  --lavender: #eee7f8;
  --soft-white: #fffdf9;
  --heading: "Montserrat", Arial, sans-serif;
  --body: "Lato", Arial, sans-serif;
  --shadow: 0 24px 70px rgba(23, 21, 31, 0.14);
  --radius: 16px;
  --container: 1200px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.55;
  --scroll-progress: 0%;
  --scroll-shift: 0;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 100;
  padding: 10px 14px;
  background: var(--gold);
  color: var(--ink);
  font-family: var(--heading);
  font-weight: 800;
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: translateY(0);
}

.scroll-progress {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 80;
  height: 4px;
  background: transparent;
  pointer-events: none;
}

.scroll-progress span {
  display: block;
  width: var(--scroll-progress);
  height: 100%;
  background: linear-gradient(90deg, var(--violet), var(--gold));
  transform-origin: left center;
}

.container {
  width: min(calc(100% - 40px), var(--container));
  margin: 0 auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  border-bottom: 1px solid rgba(23, 21, 31, 0.1);
  background: rgba(247, 243, 234, 0.94);
  backdrop-filter: blur(16px);
  transition: box-shadow 180ms ease, background 180ms ease;
}

.site-header.is-scrolled {
  background: rgba(247, 243, 234, 0.97);
  box-shadow: 0 10px 36px rgba(23, 21, 31, 0.09);
}

.nav-shell {
  min-height: 76px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}

.wordmark {
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
  text-decoration: none;
  font-family: var(--heading);
  letter-spacing: -0.04em;
}

.wordmark span {
  color: var(--violet);
  font-size: 22px;
  font-weight: 900;
}

.wordmark strong {
  font-size: 18px;
  font-weight: 700;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 28px;
  font-family: var(--heading);
  font-size: 14px;
  font-weight: 700;
}

.site-nav > a:not(.button) {
  text-decoration: none;
  position: relative;
}

.site-nav > a:not(.button)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: -5px;
  height: 2px;
  background: var(--violet);
  transition: right 180ms ease;
}

.site-nav > a:not(.button):hover::after,
.site-nav > a:not(.button):focus-visible::after {
  right: 0;
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--ink);
  border-radius: 50%;
  background: transparent;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
}

.menu-toggle span:not(.sr-only) {
  width: 18px;
  height: 2px;
  background: var(--ink);
}

.button {
  min-height: 48px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 13px 20px;
  border: 2px solid var(--violet);
  border-radius: 8px;
  color: var(--white);
  background: var(--violet);
  text-decoration: none;
  font-family: var(--heading);
  font-size: 14px;
  font-weight: 800;
  line-height: 1.1;
  transition: transform 160ms ease, background 160ms ease, border-color 160ms ease;
}

.button:hover,
.button:focus-visible {
  background: var(--violet-dark);
  border-color: var(--violet-dark);
  transform: translateY(-2px);
}

.button-small {
  min-height: 42px;
  padding: 10px 16px;
}

.button-gold {
  color: var(--ink);
  background: var(--gold);
  border-color: var(--gold);
}

.button-gold:hover,
.button-gold:focus-visible {
  background: #ffd05e;
  border-color: #ffd05e;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--ink);
  font-family: var(--heading);
  font-size: 14px;
  font-weight: 800;
  text-underline-offset: 5px;
}

.social-actions,
.section-social-actions {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 10px;
}

.social-actions {
  margin-top: 18px;
}

.social-actions span,
.section-social-actions span {
  color: var(--muted);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.social-pill {
  min-height: 38px;
  padding: 9px 13px;
  border: 1px solid rgba(23, 21, 31, 0.16);
  border-radius: 999px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--ink);
  background: rgba(255, 255, 255, 0.72);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 800;
  text-decoration: none;
  transition: transform 160ms ease, border-color 160ms ease, background 160ms ease;
}

.social-pill:hover,
.social-pill:focus-visible {
  border-color: var(--violet);
  background: var(--white);
  transform: translateY(-2px);
}

.social-pill-light {
  color: var(--white);
  border-color: rgba(255, 255, 255, 0.26);
  background: rgba(255, 255, 255, 0.1);
}

.social-pill-light:hover,
.social-pill-light:focus-visible {
  color: var(--ink);
  border-color: var(--gold);
  background: var(--gold);
}

.eyebrow,
.case-type,
.service-label {
  margin: 0 0 14px;
  color: var(--violet);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.14em;
  line-height: 1.2;
  text-transform: uppercase;
}

h1,
h2,
h3 {
  margin: 0;
  font-family: var(--heading);
  line-height: 1.02;
  letter-spacing: -0.045em;
}

h1 {
  font-size: clamp(54px, 7.3vw, 92px);
  font-weight: 900;
}

h1 span {
  color: var(--violet);
}

h2 {
  font-size: clamp(40px, 5vw, 62px);
  font-weight: 800;
}

h3 {
  font-size: clamp(22px, 2.2vw, 30px);
  font-weight: 800;
  line-height: 1.12;
}

.hero {
  overflow: hidden;
  position: relative;
  background:
    radial-gradient(circle at 4% 18%, rgba(241, 185, 65, 0.2), transparent 24%),
    linear-gradient(135deg, var(--cream), #fffaf0);
}

.hero::after {
  content: "";
  position: absolute;
  right: -90px;
  bottom: -160px;
  width: clamp(260px, 34vw, 520px);
  height: clamp(260px, 34vw, 520px);
  border-radius: 50%;
  background: rgba(103, 58, 183, 0.08);
  transform: translateY(calc(var(--scroll-shift) * -20px));
  pointer-events: none;
}

.hero-grid {
  min-height: calc(100vh - 76px);
  padding: 72px 0 84px;
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(360px, 0.8fr);
  gap: clamp(56px, 8vw, 116px);
  align-items: center;
}

.hero-copy {
  position: relative;
  z-index: 2;
  transform: translateY(calc(var(--scroll-shift) * -8px));
}

.hero-lede {
  max-width: 650px;
  margin: 28px 0 0;
  color: var(--muted);
  font-size: clamp(19px, 2vw, 24px);
  line-height: 1.5;
}

.hero-actions {
  margin-top: 34px;
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

.hero-points {
  margin: 36px 0 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  list-style: none;
}

.hero-points li {
  padding: 8px 12px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.56);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 700;
}

.hero-visual {
  position: relative;
  min-height: 610px;
  transform: translateY(calc(var(--scroll-shift) * 12px));
}

.photo-frame {
  position: absolute;
  inset: 0 30px 35px 0;
  overflow: hidden;
  border: 3px solid var(--ink);
  border-radius: 200px 200px 20px 20px;
  background: var(--lavender);
  box-shadow: var(--shadow);
}

.photo-frame::after {
  content: "";
  position: absolute;
  inset: 0;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.35);
  pointer-events: none;
}

.photo-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 42%;
}

.photo-frame-profile {
  inset: 36px 24px 58px 0;
  border-radius: 42px;
  background:
    radial-gradient(circle at 72% 24%, rgba(241, 185, 65, 0.26), transparent 30%),
    linear-gradient(145deg, #080711, var(--violet));
}

.photo-frame-profile img {
  object-position: 50% 50%;
}

.identity-card {
  position: absolute;
  right: 0;
  bottom: 0;
  min-width: 245px;
  padding: 18px 20px;
  border: 2px solid var(--ink);
  border-radius: 12px;
  background: var(--gold);
  box-shadow: 8px 8px 0 var(--ink);
  font-family: var(--heading);
}

.identity-card span,
.identity-card strong {
  display: block;
}

.identity-card span {
  font-size: 14px;
  font-weight: 800;
}

.identity-card strong {
  margin-top: 2px;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.spark {
  position: absolute;
  color: var(--violet);
  font-size: 48px;
  line-height: 1;
}

.spark-one {
  top: 6%;
  left: -8%;
  transform: translateY(calc(var(--scroll-shift) * -22px)) rotate(calc(var(--scroll-shift) * 18deg));
}

.spark-two {
  right: -4%;
  top: 32%;
  color: var(--gold);
  font-size: 30px;
  transform: translateY(calc(var(--scroll-shift) * 18px)) rotate(calc(var(--scroll-shift) * -14deg));
}

.proof-band {
  color: var(--white);
  background: var(--ink);
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.proof-grid div {
  min-height: 112px;
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  border-left: 1px solid rgba(255, 255, 255, 0.14);
}

.proof-grid div:last-child {
  border-right: 1px solid rgba(255, 255, 255, 0.14);
}

.proof-grid span {
  color: var(--gold);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 800;
}

.proof-grid strong {
  margin-top: 5px;
  font-family: var(--heading);
  font-size: 16px;
}

.search-summary {
  padding: 78px 0;
  background: var(--cream);
}

.search-summary-grid {
  display: grid;
  grid-template-columns: minmax(280px, 0.8fr) minmax(0, 1.2fr);
  gap: 52px;
  align-items: start;
}

.search-summary h2 {
  font-size: clamp(34px, 4vw, 50px);
}

.quick-facts-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}

.quick-facts-grid div {
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.62);
}

.quick-facts-grid span,
.quick-facts-grid strong {
  display: block;
  font-family: var(--heading);
}

.quick-facts-grid span {
  color: var(--violet);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.quick-facts-grid strong {
  margin-top: 8px;
  font-size: 18px;
  line-height: 1.22;
}

.quick-facts-grid p {
  margin: 10px 0 0;
  color: var(--muted);
  font-size: 15px;
}

.section {
  padding: 104px 0;
}

.section[id] {
  scroll-margin-top: 92px;
}

.pitch-section {
  overflow: hidden;
  background:
    radial-gradient(circle at 90% 10%, rgba(241, 185, 65, 0.28), transparent 24%),
    var(--lavender);
}

.pitch-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.55fr);
  gap: clamp(42px, 7vw, 86px);
  align-items: center;
}

.pitch-copy > p:not(.eyebrow) {
  max-width: 590px;
  margin: 26px 0 0;
  color: var(--muted);
  font-size: clamp(18px, 2vw, 22px);
}

.video-proof-list {
  margin: 30px 0 0;
  padding: 0;
  display: grid;
  gap: 12px;
  list-style: none;
  font-family: var(--heading);
  font-size: 14px;
  font-weight: 800;
}

.video-proof-list li {
  position: relative;
  padding: 14px 16px 14px 42px;
  border: 1px solid rgba(23, 21, 31, 0.14);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.58);
}

.video-proof-list li::before {
  content: "▶";
  position: absolute;
  left: 16px;
  color: var(--violet);
  font-size: 11px;
}

.pitch-video-card,
.portfolio-card {
  overflow: hidden;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 12px 12px 0 rgba(23, 21, 31, 0.16);
}

.pitch-video-card {
  max-width: 430px;
  justify-self: center;
}

.pitch-video-frame {
  position: relative;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: var(--ink);
}

.pitch-video-card video,
.portfolio-video video {
  width: 100%;
  display: block;
  background: var(--ink);
}

.pitch-video-card video {
  position: absolute;
  top: 0;
  left: 50%;
  width: auto;
  max-width: none;
  height: 100%;
  transform: translateX(-50%);
}

.section-heading {
  margin-bottom: 50px;
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(280px, 0.75fr);
  gap: 64px;
  align-items: end;
}

.section-heading > p {
  margin: 0 0 8px;
  color: var(--muted);
  font-size: 18px;
}

.work-section {
  background: var(--soft-white);
}

.video-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
}

.portfolio-card {
  border-width: 1px;
  box-shadow: 0 14px 42px rgba(23, 21, 31, 0.07);
  transition: transform 220ms ease, box-shadow 220ms ease;
}

.portfolio-card:hover {
  transform: translateY(-7px);
  box-shadow: 0 22px 56px rgba(23, 21, 31, 0.12);
}

.portfolio-video {
  position: relative;
  background: var(--ink);
}

.portfolio-video video {
  aspect-ratio: 9 / 16;
  object-fit: cover;
}

.video-card-copy {
  padding: 26px;
}

.video-card-copy h3 {
  margin-bottom: 12px;
}

.video-card-copy > p:not(.case-type) {
  margin: 0;
  color: var(--muted);
}

.video-card-copy ul {
  margin: 20px 0 0;
  padding: 16px 0 0;
  border-top: 1px solid var(--line);
  list-style: none;
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 700;
}

.video-card-copy li + li {
  margin-top: 7px;
}

.video-card-copy li::before {
  content: "→";
  margin-right: 9px;
  color: var(--violet);
}

.case-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}

.case-card {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 0 14px 42px rgba(23, 21, 31, 0.07);
  transition: transform 220ms ease, box-shadow 220ms ease;
}

.case-card:hover {
  transform: translateY(-7px);
  box-shadow: 0 22px 56px rgba(23, 21, 31, 0.12);
}

.case-media {
  min-height: 360px;
  position: relative;
  display: grid;
  place-items: center;
  overflow: hidden;
}

.case-number {
  position: absolute;
  top: 18px;
  left: 18px;
  z-index: 2;
  padding: 7px 9px;
  border-radius: 6px;
  color: var(--white);
  background: var(--ink);
  font-family: var(--heading);
  font-size: 11px;
  font-weight: 800;
}

.media-game {
  background:
    radial-gradient(circle at 70% 20%, rgba(241, 185, 65, 0.75), transparent 30%),
    linear-gradient(145deg, #7f5bd6, #321563);
}

.phone {
  width: 168px;
  height: 302px;
  padding: 9px;
  border: 3px solid var(--ink);
  border-radius: 28px;
  background: var(--ink);
  transform: rotate(4deg);
  box-shadow: 18px 22px 0 rgba(23, 21, 31, 0.3);
  transition: transform 220ms ease;
}

.case-card:hover .phone {
  transform: rotate(-1deg) translateY(-5px);
}

.phone-screen {
  width: 100%;
  height: 100%;
  padding: 18px;
  border-radius: 20px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  color: var(--ink);
  background:
    linear-gradient(rgba(255, 255, 255, 0.15), rgba(255, 255, 255, 0.15)),
    repeating-linear-gradient(0deg, var(--gold), var(--gold) 24px, #ffd770 24px, #ffd770 48px);
  font-family: var(--heading);
  text-align: center;
}

.play-icon {
  width: 58px;
  height: 58px;
  margin-bottom: 18px;
  border: 3px solid var(--ink);
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--white);
}

.phone-screen small {
  font-weight: 900;
  text-transform: uppercase;
}

.media-product {
  background: linear-gradient(145deg, #f7dca5, #fff7e6);
}

.product-stage {
  position: relative;
  width: 230px;
  height: 230px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--white);
  box-shadow: 18px 18px 0 var(--gold);
  transition: transform 220ms ease, box-shadow 220ms ease;
}

.case-card:hover .product-stage {
  transform: rotate(4deg);
  box-shadow: 12px 22px 0 var(--gold);
}

.product-shape {
  width: 86px;
  height: 150px;
  border: 3px solid var(--ink);
  border-radius: 24px 24px 16px 16px;
  background: var(--violet);
}

.product-label {
  position: absolute;
  bottom: 30px;
  right: -28px;
  padding: 8px 14px;
  color: var(--white);
  background: var(--ink);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.media-skit {
  background:
    linear-gradient(135deg, rgba(23, 21, 31, 0.93), rgba(103, 58, 183, 0.86)),
    var(--ink);
}

.dialogue-card {
  width: 78%;
  padding: 28px;
  border: 2px solid var(--white);
  border-radius: 14px;
  color: var(--white);
  background: rgba(255, 255, 255, 0.07);
  box-shadow: 14px 14px 0 var(--gold);
  transform: rotate(-2deg);
  font-family: var(--heading);
  transition: transform 220ms ease;
}

.case-card:hover .dialogue-card {
  transform: rotate(1deg) translateY(-4px);
}

.dialogue-card span,
.dialogue-card strong {
  display: block;
}

.dialogue-card span {
  font-size: 20px;
}

.dialogue-card strong {
  margin-top: 12px;
  color: var(--gold);
  font-size: 32px;
  line-height: 1;
}

.case-copy {
  padding: 28px;
}

.case-copy h3 {
  margin-bottom: 14px;
}

.case-copy > p:not(.case-type) {
  margin: 0;
  color: var(--muted);
}

.case-copy ul {
  margin: 22px 0 0;
  padding: 18px 0 0;
  border-top: 1px solid var(--line);
  list-style: none;
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 700;
}

.case-copy li + li {
  margin-top: 7px;
}

.case-copy li::before {
  content: "→";
  margin-right: 9px;
  color: var(--violet);
}

.evidence-note {
  margin: 22px 0 0;
  color: var(--muted);
  font-size: 13px;
  font-style: italic;
}

.creative-proof-section {
  overflow: hidden;
  position: relative;
  color: var(--white);
  background:
    radial-gradient(circle at 90% 8%, rgba(241, 185, 65, 0.16), transparent 24%),
    radial-gradient(circle at 4% 72%, rgba(103, 58, 183, 0.42), transparent 28%),
    var(--ink);
}

.creative-proof-section::after {
  content: "";
  position: absolute;
  right: -120px;
  bottom: -160px;
  width: 360px;
  height: 360px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 50%;
  pointer-events: none;
  transform: translateY(calc(var(--scroll-shift) * -18px));
}

.creative-proof-section .container {
  position: relative;
  z-index: 1;
}

.creative-proof-section .eyebrow,
.creative-proof-section .case-type {
  color: var(--gold);
}

.creative-proof-section .section-heading > p,
.creative-proof-section .evidence-note {
  color: #d7d2df;
}

.tiktok-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  align-items: start;
}

.section-social-actions {
  margin: -20px 0 34px;
  padding: 16px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.06);
}

.section-social-actions span {
  color: #d7d2df;
}

.tiktok-card {
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.07);
  box-shadow: 0 24px 60px rgba(0, 0, 0, 0.18);
  transition: transform 220ms ease, border-color 220ms ease, background 220ms ease;
}

.tiktok-card:hover {
  border-color: rgba(241, 185, 65, 0.5);
  background: rgba(255, 255, 255, 0.1);
  transform: translateY(-7px);
}

.tiktok-card-copy {
  padding: 24px 24px 18px;
}

.tiktok-card-copy h3 {
  margin-bottom: 12px;
  font-size: clamp(22px, 2vw, 28px);
}

.tiktok-card-copy > p:not(.case-type) {
  margin: 0;
  color: #d7d2df;
}

.tiktok-embed {
  width: 100% !important;
  max-width: 100% !important;
  min-width: 0 !important;
  margin: 0 !important;
  padding: 0 16px 20px;
  border: 0;
}

.tiktok-embed > section {
  min-height: 520px;
  padding: 22px;
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 14px;
  display: grid;
  align-content: end;
  gap: 14px;
  background:
    linear-gradient(rgba(23, 21, 31, 0.42), rgba(23, 21, 31, 0.9)),
    linear-gradient(145deg, rgba(103, 58, 183, 0.8), rgba(23, 21, 31, 0.96));
}

.tiktok-embed a {
  font-family: var(--heading);
  font-size: 13px;
  font-weight: 800;
}

.tiktok-fallback {
  display: inline-flex;
  width: fit-content;
  align-items: center;
  padding: 10px 12px;
  border-radius: 8px;
  color: var(--ink);
  background: var(--gold);
  text-decoration: none;
}

.reviews-section {
  background: var(--cream);
}

.trust-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.trust-stat {
  min-height: 210px;
  padding: 30px;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--gold);
  box-shadow: 8px 8px 0 var(--ink);
}

.trust-stat span,
.trust-stat strong {
  display: block;
  font-family: var(--heading);
}

.trust-stat span {
  font-size: clamp(34px, 4.5vw, 52px);
  font-weight: 900;
  line-height: 0.95;
  letter-spacing: -0.06em;
}

.trust-stat strong {
  margin-top: 18px;
  font-size: 16px;
}

.trust-stat p {
  margin: 10px 0 0;
  color: rgba(23, 21, 31, 0.78);
  font-size: 15px;
}

.testimonial-grid {
  margin-top: 28px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.testimonial-card {
  min-height: 230px;
  margin: 0;
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  background: var(--white);
  box-shadow: 0 14px 42px rgba(23, 21, 31, 0.07);
}

.testimonial-card p {
  margin: 0;
  font-size: 19px;
  line-height: 1.42;
}

.testimonial-card footer {
  margin-top: 28px;
  color: var(--violet);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.services-section {
  background: var(--lavender);
}

.services-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) repeat(2, minmax(0, 1fr));
  gap: 24px;
  align-items: stretch;
}

.services-intro {
  padding: 10px 32px 10px 0;
}

.services-intro h2 {
  font-size: clamp(38px, 4.3vw, 56px);
}

.services-intro > p:not(.eyebrow) {
  margin: 24px 0;
  color: var(--muted);
}

.service-card {
  padding: 36px;
  border: 1px solid rgba(23, 21, 31, 0.12);
  border-radius: var(--radius);
  background: var(--white);
}

.service-primary {
  color: var(--white);
  background: var(--ink);
}

.service-primary .service-label {
  color: var(--gold);
}

.service-primary .check-list li {
  border-color: rgba(255, 255, 255, 0.12);
}

.service-card h3 {
  margin-bottom: 24px;
}

.check-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.check-list li {
  position: relative;
  padding: 13px 0 13px 30px;
  border-top: 1px solid var(--line);
}

.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--gold);
  font-family: var(--heading);
  font-weight: 900;
}

.about-section {
  background: var(--ink);
  color: var(--white);
}

.about-grid {
  display: grid;
  grid-template-columns: minmax(340px, 0.8fr) minmax(0, 1.2fr);
  gap: clamp(54px, 8vw, 110px);
  align-items: center;
}

.about-image {
  position: relative;
  transform: translateY(calc(var(--scroll-shift) * -4px));
}

.about-image img {
  width: 100%;
  aspect-ratio: 4 / 5;
  border: 2px solid var(--white);
  border-radius: 160px 160px 18px 18px;
  object-fit: cover;
  object-position: 50% 43%;
}

.image-caption {
  position: absolute;
  right: -24px;
  bottom: 34px;
  max-width: 240px;
  padding: 14px 16px;
  border: 2px solid var(--ink);
  border-radius: 8px;
  color: var(--ink);
  background: var(--gold);
  box-shadow: 7px 7px 0 var(--white);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 800;
}

.about-copy .eyebrow {
  color: var(--gold);
}

.about-lede {
  margin: 28px 0 34px;
  color: #d7d2df;
  font-size: clamp(18px, 2vw, 22px);
}

.value-list {
  display: grid;
  gap: 0;
}

.value-list div {
  padding: 18px 0;
  border-top: 1px solid rgba(255, 255, 255, 0.16);
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 16px;
  align-items: baseline;
}

.value-list span {
  color: var(--gold);
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 900;
}

.value-list p {
  margin: 0;
  color: #d7d2df;
}

.value-list strong {
  color: var(--white);
}

.personality-section {
  padding: 104px 0;
  background: var(--lavender);
}

.personality-heading {
  margin-bottom: 42px;
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(280px, 0.7fr);
  gap: 64px;
  align-items: end;
}

.personality-heading h2 {
  max-width: 820px;
}

.personality-heading > p {
  margin: 0 0 6px;
  color: var(--muted);
  font-size: 18px;
}

.personality-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.personality-card {
  position: relative;
  min-height: 470px;
  margin: 0;
  overflow: hidden;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--ink);
  box-shadow: 10px 10px 0 rgba(23, 21, 31, 0.16);
  transition: transform 260ms ease, box-shadow 260ms ease;
}

.personality-card:hover {
  transform: translateY(-8px);
  box-shadow: 14px 16px 0 rgba(23, 21, 31, 0.18);
}

.personality-card::after {
  content: "";
  position: absolute;
  inset: 36% 0 0;
  background: linear-gradient(transparent, rgba(23, 21, 31, 0.94));
}

.personality-card img {
  width: 100%;
  height: 100%;
  min-height: 470px;
  object-fit: cover;
  transition: transform 420ms ease;
}

.personality-card:hover img {
  transform: scale(1.04);
}

.personality-play img {
  object-position: 50% 32%;
}

.personality-editorial img {
  object-position: 50% 48%;
}

.personality-gaming img {
  object-position: 50% 35%;
}

.personality-card figcaption {
  position: absolute;
  z-index: 2;
  left: 24px;
  right: 24px;
  bottom: 24px;
  color: var(--white);
}

.personality-card figcaption span,
.personality-card figcaption strong {
  display: block;
  font-family: var(--heading);
}

.personality-card figcaption span {
  margin-bottom: 7px;
  color: var(--gold);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.personality-card figcaption strong {
  font-size: 20px;
  line-height: 1.18;
}

.process-section {
  background: var(--soft-white);
}

.process-list {
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  border-top: 2px solid var(--ink);
  list-style: none;
}

.process-list li {
  min-height: 210px;
  padding: 26px 22px;
  border-right: 1px solid var(--line);
  transition: background 180ms ease, transform 180ms ease;
}

.process-list li:hover {
  background: var(--lavender);
  transform: translateY(-4px);
}

.process-list li:first-child {
  border-left: 1px solid var(--line);
}

.process-list span,
.process-list strong {
  display: block;
  font-family: var(--heading);
}

.process-list span {
  color: var(--violet);
  font-size: 12px;
  font-weight: 900;
}

.process-list strong {
  margin-top: 30px;
  font-size: 20px;
}

.process-list p {
  margin: 10px 0 0;
  color: var(--muted);
  font-size: 15px;
}

.brand-bridge {
  overflow: hidden;
  position: relative;
  background: var(--gold);
}

.brand-bridge::after {
  content: "";
  position: absolute;
  right: -120px;
  top: -120px;
  width: 300px;
  height: 300px;
  border: 2px solid rgba(23, 21, 31, 0.16);
  border-radius: 50%;
  transform: translateY(calc(var(--scroll-shift) * 20px));
  pointer-events: none;
}

.bridge-grid {
  min-height: 440px;
  display: grid;
  grid-template-columns: 310px minmax(0, 1fr);
  gap: 70px;
  align-items: center;
}

.bridge-grid img {
  align-self: end;
  max-height: 410px;
  object-fit: contain;
  filter: drop-shadow(18px 12px 0 rgba(23, 21, 31, 0.15));
}

.bridge-grid .bridge-profile {
  width: 280px;
  height: 280px;
  align-self: center;
  border: 3px solid var(--ink);
  border-radius: 50%;
  object-fit: cover;
  box-shadow: 12px 12px 0 var(--ink);
  filter: none;
  transform: rotate(calc(var(--scroll-shift) * -3deg));
}

.bridge-grid .eyebrow {
  color: var(--ink);
}

.bridge-grid h2 {
  max-width: 820px;
  font-size: clamp(36px, 4.4vw, 56px);
}

.bridge-grid p:last-child {
  max-width: 720px;
  margin: 24px 0 0;
  font-size: 18px;
}

.faq-section {
  background: var(--soft-white);
}

.faq-grid {
  display: grid;
  grid-template-columns: minmax(280px, 0.8fr) minmax(0, 1.2fr);
  gap: 64px;
  align-items: start;
}

.faq-grid h2 {
  font-size: clamp(36px, 4.4vw, 56px);
}

.faq-list {
  display: grid;
  gap: 14px;
}

.faq-list details {
  padding: 24px 26px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 0 12px 36px rgba(23, 21, 31, 0.06);
}

.faq-list summary {
  cursor: pointer;
  font-family: var(--heading);
  font-size: 20px;
  font-weight: 800;
  letter-spacing: -0.03em;
}

.faq-list p {
  margin: 16px 0 0;
  color: var(--muted);
}

.final-cta {
  padding: 88px 0;
  color: var(--white);
  background: var(--violet);
}

.motion-ready .reveal-target {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 400ms ease, transform 400ms ease;
  transition-delay: var(--reveal-delay, 0ms);
}

.motion-ready .reveal-target.is-visible {
  opacity: 1;
  transform: translateY(0);
}

.motion-ready .hero .reveal-target {
  transform: translateY(20px);
}

.motion-ready .hero .reveal-target.is-visible {
  transform: translateY(0);
}

.final-cta-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(320px, 0.7fr);
  gap: 70px;
  align-items: center;
}

.final-cta .eyebrow {
  color: var(--gold);
}

.final-cta-grid > div:last-child p {
  margin: 0 0 24px;
  color: #e7def3;
}

.final-cta-actions {
  width: 100%;
  display: grid;
  gap: 18px;
  justify-items: start;
}

.social-actions-dark {
  width: 100%;
  margin-top: 0;
}

.social-actions-dark span {
  color: #e7def3;
}

.site-footer {
  padding: 38px 0;
  color: var(--white);
  background: var(--ink);
}

.footer-grid {
  display: grid;
  grid-template-columns: 220px 1fr auto;
  gap: 36px;
  align-items: center;
}

.footer-wordmark span {
  color: var(--gold);
}

.footer-grid p {
  max-width: 560px;
  margin: 0;
  color: #bdb8c5;
  font-size: 14px;
}

.footer-links {
  display: flex;
  gap: 20px;
  font-family: var(--heading);
  font-size: 12px;
  font-weight: 700;
}

.system-page {
  background: var(--soft-white);
}

.system-shell {
  max-width: 1050px;
}

.system-intro {
  padding: 22px 0 54px;
}

.system-intro > p:last-child {
  max-width: 720px;
  color: var(--muted);
  font-size: 20px;
}

.system-section {
  padding: 46px 0;
  border-top: 1px solid var(--line);
}

.type-specimens,
.component-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}

.type-specimens > div,
.component-card,
.rules-card {
  padding: 30px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.type-specimens span,
.component-card > span,
.scale-list > div > span {
  color: var(--muted);
  font-family: var(--heading);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.type-specimens h2 {
  margin-top: 18px;
}

.body-specimen h2,
.body-specimen p {
  font-family: var(--body);
  letter-spacing: 0;
}

.rules-card {
  margin-top: 22px;
  display: grid;
  grid-template-columns: 140px 1fr;
  gap: 24px;
  background: var(--lavender);
}

.rules-card strong {
  font-family: var(--heading);
}

.rules-card p {
  margin: 0;
}

.swatch-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.swatch {
  min-height: 170px;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: 12px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
}

.swatch span,
.swatch strong,
.swatch small {
  display: block;
}

.swatch span {
  font-family: var(--heading);
  font-size: 11px;
  font-weight: 800;
}

.swatch strong {
  margin-top: 14px;
  font-family: var(--heading);
  font-size: 18px;
}

.swatch small {
  margin-top: 2px;
}

.swatch-ink,
.swatch-violet,
.swatch-muted {
  color: var(--white);
}

.swatch-ink { background: var(--ink); }
.swatch-cream { background: var(--cream); }
.swatch-violet { background: var(--violet); }
.swatch-gold { background: var(--gold); }
.swatch-white { background: var(--white); }
.swatch-muted { background: var(--muted); }

.scale-list {
  display: grid;
}

.scale-list > div {
  padding: 24px 0;
  border-top: 1px solid var(--line);
  display: grid;
  grid-template-columns: 130px 1fr;
  gap: 20px;
  align-items: baseline;
}

.scale-hero,
.scale-section,
.scale-card {
  font-family: var(--heading);
  letter-spacing: -0.04em;
}

.scale-hero { font-size: clamp(38px, 6vw, 68px); line-height: 0.98; }
.scale-section { font-size: clamp(30px, 4vw, 50px); line-height: 1; }
.scale-card { font-size: 26px; }
.scale-body { margin: 0; font-size: 18px; }

.component-grid {
  grid-template-columns: repeat(3, 1fr);
}

.component-demo {
  min-height: 180px;
  margin-top: 24px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 12px;
}

.mini-card {
  margin-top: 24px;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: 12px;
}

.mini-card h3 {
  font-size: 22px;
}

.mini-card p:last-child {
  color: var(--muted);
}

.mini-proof {
  min-height: 130px;
  margin-top: 24px;
  padding: 20px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  color: var(--white);
  background: var(--ink);
}

.mini-proof span {
  color: var(--gold);
  font-family: var(--heading);
  font-size: 11px;
  font-weight: 900;
}

.mini-proof strong {
  margin-top: 6px;
  font-family: var(--heading);
}

.rules-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.rules-grid div {
  padding: 24px;
  border-radius: 12px;
  background: var(--lavender);
}

.rules-grid span {
  color: var(--violet);
  font-family: var(--heading);
  font-size: 28px;
  font-weight: 900;
}

.rules-grid p {
  margin: 8px 0 0;
}

@media (max-width: 980px) {
  .menu-toggle {
    display: flex;
  }

  .site-nav {
    position: absolute;
    top: calc(100% + 1px);
    left: 0;
    right: 0;
    padding: 24px 20px 28px;
    border-bottom: 1px solid var(--line);
    display: none;
    flex-direction: column;
    align-items: stretch;
    background: var(--cream);
  }

  .site-nav.is-open {
    display: flex;
  }

  .site-nav a {
    min-height: 44px;
    display: flex;
    align-items: center;
  }

  .site-nav .button {
    justify-content: center;
  }

  .hero-grid {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .hero-copy {
    max-width: 760px;
  }

  .hero-visual {
    width: min(100%, 620px);
    min-height: 680px;
    margin: 0 auto;
  }

  .proof-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .search-summary-grid,
  .faq-grid {
    grid-template-columns: 1fr;
  }

  .pitch-grid {
    grid-template-columns: 1fr;
  }

  .pitch-video-card {
    max-width: 760px;
  }

  .video-grid,
  .testimonial-grid,
  .tiktok-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .trust-grid {
    grid-template-columns: 1fr;
  }

  .case-grid,
  .services-grid {
    grid-template-columns: 1fr;
  }

  .case-card {
    display: grid;
    grid-template-columns: minmax(280px, 0.9fr) 1.1fr;
  }

  .case-media {
    min-height: 420px;
  }

  .services-intro {
    max-width: 760px;
    padding-right: 0;
  }

  .about-grid {
    grid-template-columns: minmax(280px, 0.72fr) 1fr;
    gap: 54px;
  }

  .personality-heading {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .personality-grid {
    grid-template-columns: repeat(3, 1fr);
  }

  .personality-card,
  .personality-card img {
    min-height: 410px;
  }

  .process-list {
    grid-template-columns: repeat(2, 1fr);
  }

  .process-list li:last-child {
    grid-column: span 2;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .component-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 720px) {
  .container {
    width: min(calc(100% - 28px), var(--container));
  }

  .section {
    padding: 70px 0;
  }

  .hero-grid {
    padding: 54px 0 66px;
    gap: 48px;
  }

  h1 {
    font-size: clamp(46px, 15vw, 68px);
  }

  h2 {
    font-size: clamp(34px, 11vw, 48px);
  }

  .hero-lede {
    font-size: 19px;
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .hero-actions .button {
    width: 100%;
  }

  .social-actions,
  .section-social-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .social-actions span,
  .section-social-actions span {
    width: 100%;
  }

  .social-pill {
    width: 100%;
  }

  .hero-visual {
    min-height: 500px;
  }

  .photo-frame {
    inset: 0 18px 28px 0;
    border-radius: 130px 130px 16px 16px;
  }

  .identity-card {
    min-width: 205px;
    padding: 14px 16px;
    box-shadow: 6px 6px 0 var(--ink);
  }

  .spark-one {
    left: -2%;
  }

  .proof-grid {
    grid-template-columns: 1fr;
  }

  .proof-grid div {
    min-height: 88px;
    border-right: 1px solid rgba(255, 255, 255, 0.14);
    border-bottom: 1px solid rgba(255, 255, 255, 0.14);
  }

  .search-summary {
    padding: 62px 0;
  }

  .quick-facts-grid {
    grid-template-columns: 1fr;
  }

  .section-heading,
  .final-cta-grid {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .pitch-video-card,
  .portfolio-card {
    box-shadow: 7px 7px 0 rgba(23, 21, 31, 0.16);
  }

  .video-grid,
  .testimonial-grid,
  .tiktok-grid {
    grid-template-columns: 1fr;
  }

  .section-social-actions {
    margin-top: -10px;
    border-radius: var(--radius);
  }

  .tiktok-embed > section {
    min-height: 480px;
  }

  .trust-stat,
  .testimonial-card {
    min-height: auto;
  }

  .case-card {
    display: block;
  }

  .case-media {
    min-height: 350px;
  }

  .service-card {
    padding: 28px 24px;
  }

  .about-grid {
    grid-template-columns: 1fr;
  }

  .about-image {
    width: calc(100% - 20px);
  }

  .personality-section {
    padding: 70px 0;
  }

  .personality-grid {
    grid-template-columns: 1fr;
  }

  .personality-card,
  .personality-card img {
    min-height: 500px;
  }

  .image-caption {
    right: -20px;
    bottom: 26px;
  }

  .process-list {
    grid-template-columns: 1fr;
  }

  .process-list li,
  .process-list li:last-child {
    grid-column: auto;
    min-height: auto;
    border-left: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }

  .process-list strong {
    margin-top: 12px;
  }

  .bridge-grid {
    min-height: auto;
    padding-top: 64px;
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .bridge-grid img {
    width: min(76%, 320px);
    grid-row: 2;
    margin: 0 auto;
  }

  .bridge-grid .bridge-profile {
    width: 250px;
    height: 250px;
  }

  .final-cta {
    padding: 70px 0;
  }

  .footer-links {
    flex-direction: column;
  }

  .type-specimens,
  .swatch-grid,
  .rules-grid {
    grid-template-columns: 1fr;
  }

  .rules-card,
  .scale-list > div {
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  body {
    --scroll-shift: 0 !important;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    transform: none !important;
  }

  .motion-ready .reveal-target {
    opacity: 1;
  }
}